New IDC 2016 MarketScape Series Assesses Worldwide Business Consulting...
FRAMINGHAM, Mass. March 16, 2016 – International Data Corporation (IDC) has published a new series of MarketScape reports that provide an assessment of a number of providers participating in the global...
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IDG Puts Marketing Emphasis on Global Corporate Reach
Tech-media giant IDG—famous for its decentralized structure where brands operate as separate semi-autonomous companies—this week moved decidedly in the other direction, launching a first ever...
View ArticleTracking Native Programmatic, The Progress And Pitfalls
Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors.While most major demand-side platforms (DSPs) can place ads on Facebook or...
View Article2016 B2B Tech Content Marketing Report
Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. However, they face a host of unique content...
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A Call for Data Analysis Case Studies
Computerworld is seeking case studies that illustrate intriguing ways big data is being used everywhere from research to commerce for our 2016 Data+ Editors’ Choice Awards. Submit your case study...
View ArticleHow IDG became the number one technology information publisher in the world
+ "[Our customers] pushed us, and if you're truly listening to your customer then you're going to build your business based around what your customers' needs are." When last TheMediaBriefing spoke to...
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2016 Customer Engagement Research
Content continues to play a major role with IT decision-makers as they research new technologies, and for tech marketers as a method for sharing their story. As IT decision-makers have more tech...
View ArticleBringing New Concepts and Solutions to Life; Events’ Role in Tech Content...
Framingham, Mass. –April 29, 2016 – IDG Enterprise — the leading enterprise technology media company, composed of CIO, Computerworld, CSO, InfoWorld, ITworld and Network World — reveals the role that...
View ArticleWhy It’s So Important to Attend B2B Industry Events
Go figure. At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM’s $17.6 million...
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Computerworld’s 2016 Mobile Data Service Satisfaction Survey
Which carrier’s users are the most satisfied with their mobile data service? That’s what we want to find out. For the fourth year, Computerworld is polling readers to find out how they feel about their...
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